PROJECTS
Our clients range from fast-moving startups to global companies, all with one goal: design that makes them stand out.
Apex — Fitness elevated
SaaSOverview
Apex needed to enter the supplement category with a brand voice that resonated with Gen Z athletes who saw through traditional fitness marketing. We crafted an identity that felt premium yet accessible, performance-driven yet welcoming. The website was built to convert browsers into believers with a story-first approach that put product benefits in the context of real athlete journeys.
Challenges
The biggest hurdle was navigating an oversaturated supplement market while maintaining authenticity. Many competitors leaned on hyperbole and aggressive marketing—we went the opposite direction. We designed a quiet confidence into the brand and built a platform that let the products and ingredient stories do the talking. Compliance with FDA labeling requirements added an additional layer of complexity.
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Conclusion
Apex sold out their first production run in 11 days and now has a waitlist of over 40,000 subscribers for their next drop. Their CAC is 38% below the industry average, driven largely by organic shares and creator content. The brand has become a touchpoint in the broader Gen Z fitness conversation—a rare feat for a new supplement company.