PROJECTS
Our clients range from fast-moving startups to global companies, all with one goal: design that makes them stand out.
Grid — Infrastructure scaled
SaaSOverview
Grid Energy was scaling fast and needed a brand and digital experience that signaled to investors, partners, and city governments alike that they were ready for the next stage. We delivered an identity system rooted in engineering precision and a marketing site that translated complex infrastructure into a story anyone could follow.
Challenges
Grid serves three very different audiences—drivers, fleet operators, and municipal partners. Each needed dedicated journeys without fragmenting the brand. We built a modular page system that lets each audience self-select into the content most relevant to them, while preserving a single, consistent voice. Mapping their station network in real time added another technical layer.
Gallery
Conclusion
Grid closed their Series B six weeks after the rebrand launched, with multiple investors citing the new positioning as a major confidence signal. Three new municipal contracts followed in the next quarter, and driver app installs from the marketing site grew 220% year over year. Grid is now the category leader in three major metro areas.