PROJECTS
Our clients range from fast-moving startups to global companies, all with one goal: design that makes them stand out.
Pulse — Email simplified
SaaSOverview
Pulse Inc. needed a digital identity that broke from the cliched corporate aesthetic that defined the email marketing space. We built a brand and platform that felt like it was built for creators, not for spreadsheets. From the color palette to the micro-interactions, every detail was crafted to feel personal, fast, and fun. The launch was timed with a creator economy report that positioned them as the thought leader of the space.
Challenges
Pulse was entering one of the most saturated SaaS categories ever. Standing out required more than great design—it required a complete reimagining of what an email marketing platform could feel like. We obsessed over the small moments: onboarding flows, empty states, and notification toasts. The technical challenge involved hooking into their preview engine to render real email mockups inline on the marketing site.
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Conclusion
Pulse hit 10,000 signups in their first 30 days and closed their seed round 60 days after launch. The marketing site has become a case study itself, with multiple write-ups in design newsletters. More importantly, their activation rate is 3x the category average—the brand promise of simplicity translates directly into product usage.